Fresh off its October grand reopening of newly upgraded theaters in Norwalk, Bow Tie Cinemas filed its application for the same at the Marquis 16 theaters in Trumbull, reporting a project cost of nearly $1.4 million.

Ridgefield-based Bow Tie’s new theaters include luxury seating, lobbies and an expanded full-service menu to include cocktails, wine and beer. The company held a hiring drive in June for bartenders and servers to staff its Norwalk theaters, with no similar recruiting yet in the works for Trumbull.

In Trumbull, Bow Tie has been operating one of two BTX theaters it has in Connecticut — the acronym stands for “Bow Tie Xtreme” — featuring digital projection on larger screens with luxury rocking chairs. The Trumbull Marquis 16 will now get upgrades in line with those in Norwalk, as Bow Tie looks to give people more reasons to go out to the movies in an era of digital streaming.

In addition to standard cinema fare like hot dogs, pizza and nachos, Bow Tie’s new menu options include “health bowls” — the Monterrey Risotto features butternut squash, kale, kohlrabi and brown rice with a creamy roast garlic sauce — eggplant Parmesan fries and pesto “green” pizza.

And patrons age 21 or older with a valid ID can choose from more than 70 adult beverages, from $5 cans of Bud LIght to Johnnie Walker whiskey from Norwalk-based Diageo North America.

Bow Tie runs the newly renamed Ultimate Regent 8 and Ultimate Royale 6 in Norwalk, as well as Criterion Cinemas in Greenwich and New Haven; the Landmark 9 and Majestic 6 in Stamford; the Wilton Cinema 4; and the New Canaan Playhouse.

All are heading into the important spate of holiday releases, with the potential for a major blockbuster in the form of “Star Wars: The Last Jedi.” Two more releases have local significance: “Ferdinand” from the Greenwich-based Blue Sky Studios subsidiary of 21st Century Fox, and “The Greatest Showman” with Hugh Jackman in the title role for the musical chronicling the life of circus showman P.T. Barnum.

After the Motion Picture Association of America reported flat ticket sales in 2016 but overall revenue up 2 percent due to higher prices, U.S. theaters are coming off “a mess” of a summer season in the words of Adam Aron, the CEO of AMC Entertainment chain and former head of Stamford-based Starwood Hotels & Resorts Worldwide.

“Stars Wars is going to be a gift from heaven for America's movie theaters and for AMC,” Aron said last week during a conference call with investment analysts. “We’re going to have a lot of show times. ... For the second half of December, you can rename our company — it won’t be AMC Entertainment, it’ll be called ‘Star Wars: The Last Jedi Entertainment.’”

Includes prior reporting by Kaitlyn Krasselt and Keila Torres Ocasio.

Alex.Soule@scni.com; 203-842-2545; @casoulman