STAMFORD — The city’s latest hairdressing destination has bubbled up in the downtown.

Pink Soda Blow Dry Bar and More debuted April 15 at 500 Bedford St. The new venture represents the second location for owner Wendy Brown, who also runs an establishment of the same name in Ridgefield. Brown was recruited to her new address by the firm that owns the Village at Stamford apartment complex, which houses the street-level salon.

“I loved the space the minute I walked in,” Brown said in an interview this week. “It has the modern look — and that’s how our Ridgefield location looks, too.”

The Bedford Street establishment — which also includes a full-service salon that does cuts, coloring and highlights — has started quickly. The business booked up with appointments throughout its first day. It occupies some 700 square feet, but its high ceiling creates a feeling of more space.

Brown said she and her colleagues aim to deliver a “boutique” and “luxury” experience to clients, who might have previously gone to Manhattan to seek such service. A signature blowout — which involves a brush-set or hot tools — costs $47 and takes under an hour.

More Information

For more information about Pink Soda, visit www.pinksodact.com

“Normally, you’ll have a salon, and they’ll do full-service items,” Brown said. “And within that, they’ll do a blowout. The problem with that is most of the time their blowouts are just subpar. Here, blowouts came first.”

Clients range in age from elementary school-aged girls — Pink Salon hosts parties for girls 4 to 14 — to women in their 20s, 30s, 40s and 50s.

“How I look at it, no woman should have to wash their own hair,” Brown said. “If you get you a blowout twice a week, you really don’t have to wash your hair any more than that.”

Catering to those who have busy weekday schedules, Pink Soda opens at 6:30 a.m. on Mondays and Wednesdays. The establishment is open every day except Tuesday.

“We welcome any business that caters to people who are working,” said Sandy Goldstein, president of the Stamford Downtown Special Services District. “I think it will be a great addition to the downtown.”

Complementing the hair styling, Pink Soda offers other services including makeup, organic spray tans and hand treatments with paraffin wax. The complimentary drinks menu includes cappuccinos, lattés and “pink momos,” which consist of Prosecco with pureed watermelon and cotton candy.

Pink Soda’s name refers to the moniker that Brown’s 25-year-old daughter, Kaylee, gave to the pink seltzer drink when she was a little girl.

Brown opened the first Pink Soda in 2014 in Newtown, where she lives. That business operated about a year on South Main Street before Brown decided that the town was too quiet to support a long-term Pink Soda presence.

Last year, Brown opened the Ridgefield Pink Soda at 10 Roberts Lane. Pink Soda employs 12 people, who work in Stamford and Ridgefield.

Earlier in her career, Brown ran a salon in West Hartford. She has also launched medical spas in several states and owns a Manhattan-based dermatological and plastic surgery consulting agency.

Pink Soda commands the resounding majority of Brown’s time. She is also considering opening other salons in the tri-state area.

“This is my baby,” Brown said. “This is the predominant focus.”

pschott@scni.com; 203-964-2236; twitter: @paulschott