Photo: Jarret Liotta / For Hearst Connecticut Media
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One of many pitches to "shop small" outside a store for Small Business Saturday's local shopping day along the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
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Photo: Jarret Liotta / For Hearst Connecticut Media
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Jenn Farish, left, and Annabel Hartigan of Morley Darien, alongside of the merchandise made available for Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
Photo: Jarret Liotta / For Hearst Connecticut Media
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Lindsay Westbrook, owner of Spree, said Black Friday was very busy in her shop, but things slowed for Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
Photo: Jarret Liotta / For Hearst Connecticut Media
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Two out-of-town visitors, Mary Doucet of New York City, left, and Taylor Abshire of Abbeville, Louisiana, were among few shoppers out for Small Business Saturday's local shopping day on the Post Road, Saturday, Two out-of-town visitors, Mary Doucet of New York City, left, and Taylor Abshire of Abbeville, Louisiana, were among few shoppers out for Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
Photo: Jarret Liotta / For Hearst Connecticut Media
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Despite the lovely weather, shoppers were few and far between during Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
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Photo: Jarret Liotta / For Hearst Connecticut Media
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Tracey Orrico, manager of The Dock Shop, said the morning had some traffic but it thinned out after lunch during Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Tracey Orrico, manager of The Dock Shop, said the morning had some traffic but it thinned out after lunch during Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.
Photo: Jarret Liotta / For Hearst Connecticut Media
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Some of the welcome mats made available for Small Business Saturday's local shopping day on the Post Road, Saturday, Nov. 25, 2017, in Darien, Conn.

DARIEN — The well-marketed fanfare of Black Friday’s big shopping experience looked like it took some of the vitality out of Small Business Saturday, at least where local shopping was concerned.

Despite some support from Darien’s Chamber of Commerce, which provided balloons, signs, and even some small Christmas trees to member stores, customer turnout out was minimal on a day when it appeared many locals were out of town.

Still, several stores welcomed visiting customers in the spirit of supporting local shopkeepers this holiday season.

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