Artist Steven Vaughan's heart may be in Indiana but his business aspirations are in Fairfield County.

The former producer of television commercials, who lived in Darien in the 1990s, is showing his collection of eight photo-conceptual paintings at Delamar Southport while displaying print versions at Samuel Owen Pop-Up Gallery in New Canaan.

"The market is really on the East Coast," he said.

The Indiana native lived in New Canaan and Ridgefield before moving back to his home state in 2006.

Charles Mallory, the owner of Delamar at Greenwich Harbor and Delamar Southport, asked Vaughan to exhibit the collection in Fairfield's Southport section after seeing it on his website, said Vaughan, 53.

Mallory also reached out to Samuel Owen Gallery in Stamford to display prints at its gallery, Vaughan said.

"It was Charles who really made things possible for me in Connecticut," he said.

The paintings, which sell for at least $20,000 each, will be at Delamar Southport until his next local exhibit slated for next summer, Vaughan said.

"This is a cool situation for me because most artists take their paintings down when they leave," said Vaughan, who returns to the gallery every couple of months to "hand-embellish" the prints to make them resemble the originals. "I'll be back in December."

The eventual plan is to split his time between Indiana and Fairfield County once the painting venture is more established, Vaughan said.

"An East Coast presence is essential," said Vaughan, whose other pursuit is his own Steven Vaughan sunglasses brand, which has been worn by celebrities such as Lisa Marie Presley. "You can't get much more pop culture than that."

Limited-edition prints of Vaughan's paintings, which have sold steadily since May, constantly catch patrons' eyes, said Lee Milazzo, co-owner of Samuel Owen Gallery.

"People stand in front of them for 10 to 15 minutes at a time discovering new things," he said.

Small prints sell for $850 each and large prints range from $2,200 to $3,000.

For more, visit Samuel Owen Pop-Up Gallery, 34 Elm St., New Canaan, and Samuel Owen Gallery, at 69 Jefferson St., in Stamford.