Grune named publisher of new Allrecipes magazine
Published 10:19 am, Thursday, August 15, 2013
Steven Grune, of Darien, has been named publisher of Allrecipes magazine, which will be launched in the fall, according to Meredith Corp., a media and marketing company catering to 100 million American women.
Allrecipes magazine will be published six times per year, with an initial rate base of 500,000. The December 2013 premier issue will debut in mid-November.
Meredith will also be creating a regular Allrecipes magazine branded television segment that will air as part of Meredith's nationally syndicated television program "The Better Show," which airs in more than 160 markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.
A 25-year veteran of the magazine media industry, Grune most recently was vice president and group publisher at Bonnier Corp., where he oversaw multiple titles, including Popular Science, Popular Photography and American Photo.
Previously, Grune had spent nearly a decade at Hearst Corp., where he was vice president and publisher of Country Living magazine. During his career, he has also held senior level positions with a broad range of magazines, including Redbook, Midwest Living, Parents and TV Guide. He began his career as an intern working for Meredith's Better Homes and Gardens magazine.
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"Steve is a well-respected leader in the industry who understands the critical importance of creating multichannel brands," said Tom Witschi, executive vice president and president of the Women's Lifestyle Group at Meredith. "We are thrilled to have him lead our team as we prepare to launch Allrecipes magazine."
Vice President/Group Publisher Christine Guilfoyle, to whom Grune reports, said, "Steve brings a deep understanding of the marketplace that will be invaluable as we introduce this magazine element to the already powerfully deep Allrecipes brand. I am looking forward to working with him and know that his experience will be a great asset as we bring to market this new and exciting product."