Jewelry website started by Darien resident
Published 11:11 am, Wednesday, November 6, 2013
Sue Haxager Kunze, of Darien, a former advertising executive, has launched VisibleInterest.com, a new modern jewelry website that showcases tightly edited collection by vetted independent designers.
Three Darien-based jewelry companies are included on the site.
By intentionally limiting the number of designers and adhering to a singular design aesthetic, VisibleInterest.com presents visitors with an easy-to-shop, focused selection of modern jewelry pieces.
Kunze had worked with several independent jewelry designers over the years on branding and online marketing initiatives.
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"Having worked with designers who struggle to find the time and resources necessary to both develop their line and build a significant online audience for their brand,' she said, "I saw a need to provide an online platform for selected designers to have their work showcased in a beautifully designed and strongly marketed e-commerce site."
The site offers a selection of both fashion and fine jewelry pieces that share a sophistication and modernity to their style. All pieces are made exclusively in the United States and most are made entirely by hand. Visitors are able to shop by type of item or by designer.
The site also offers up the opportunity to shop the VI Exclusives collection: limited-edition and one-of-a-kind pieces that were conceived and created exclusively for VisibleInterest.com.
Three of the brands included in the launch selection are Darien-based brands -- Lauren Chisholm Fine Art Jewelry, which features mid-century modern-inspired statement pieces; Brother Wolf, which gives a luxe, modern twist to traditional spiritual jewelry; and Created by A, a line that celebrates color through the use of vibrant stones.