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Ladies' Launchpad / Ready, set, go!

Published 12:01 pm, Monday, February 4, 2013
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Welcome to "Ladies' Launchpad"

This week, the Darien News and I are pleased to introduce a new bi-weekly advice column for women entrepreneurs. Whether you're starting a business or expanding an existing one, I want to help you focus your vision, learn tricks and tips to help you succeed, and share your experiences with other women business owners just like you. It's my hope that Ladies' Launchpad will set your business on a steady course and propel you to new heights.

In this column, we'll tackle topics such as How to Stick with Your Vision, The Power of Satisfied Customers, Claiming Your Expert Status, and Why Women Take Business Too Personally. But in order to be successful, I'll need your help. I encourage you to send me any questions you have about your business: whether you're just starting out, hoping to grow or getting ready to franchise or sell. In each issue, one of your emails will be answered -- not only by me but by at least one of the successful members of Ladies Who Launch. And most importantly, you'll hear from other women just like you -- and realize you are not alone in facing the challenges and isolation felt by so many solo entrepreneurs.

As managing director of Ladies Who Launch, Connecticut, I've helped more than 350 women launch or expand their businesses. Through workshops, networking events and one-on-one advising, I provide them with a platform to get more exposure as part of the largest worldwide online and in-person community for women entrepreneurs. Before that, I was founder and president of Kendrew Group, an award-winning marketing services organization. Always an entrepreneur at heart, I gravitated to areas where new ideas were being discovered and launched, and was one of the first female business owners to successfully offer a job-sharing arrangement to my employees, enabling true work/life balance long before that phrase became part of the corporate lexicon.

Working with women remains my passion, and I relish every opportunity to mentor women on how to achieve their dreams. Above all else, I believe that a smart and successful woman entrepreneur must remain focused, never taking her eye off the goal. She should develop a support team that will offer an honest assessment of her company and strategy. She should surround herself with individuals who are smarter than she is and who can help her find her way back to the path that will lead to success.

So let's go down that path together. Join me as we start the countdown, fire up the afterburners and get ready for a smooth liftoff from the Ladies' Launchpad.

Send your business questions to Darien News Managing Editor Patricia Hines at phines@bcnnew.com.