Deirdre McGovern has been promoted to vice-president of sales at Al Filippone Associates at William Raveis.

Due to her impressive sales volume in 2010, more than $6.7 million, McGovern has been named vice-president and will be specializing in exceptional properties in Darien and surrounding Fairfield County towns.

Although fairly new to the industry, McGovern attributes her success to her background in marketing and public relations coupled with her master series certification in negotiations.

A 17-year resident, McGovern brings the knowledge of the evolving Darien real estate market, coupled with her expertise in all things Darien has to offer as a community.

"The real estate market has significantly changed since the 1990's. The landscape of buyer's are now 50 percent from out of town and the internet and social media are playing a large part in getting a home sold," she said.

"Buyer's are now doing their home searches primarily on their own through internet searches and attending public open houses. Buyer's are looking to agents when they have narrowed down their searches and are ready to make an offer. Agents have to be knowledgeable about the comparable in the market and skilled in negotiations," she said. "When listing a property, it is no longer enough to put up a for sale sign and wait for the phone to ring. Photographs and information on websites are crucial along with public open houses in order to attract as many buyers to the property in order to solicit an offer."

McGovern is optimistic about the real estate market in 2011. She predicts the spring market will be very busy and with low inventory levels, houses that are in good condition and priced well will be snapped up by eager buyers.