Fairfield County founders hope to start new elliptical fitness fad
Published 3:45 pm, Thursday, December 28, 2017
With their second location slated to open in Greenwich on Jan. 1, the founders of elliptical-based workout Elliptica hope to launch more than 50 studios featuring their new fitness brand within the next three to four years, according to co-owner Laura Laboissonniere.
Ranking as one of the most frequently used pieces of gym equipment, and often considered one of the least intimidating, according to Laboissonniere, the elliptical serves as the primary machinery for the fitness entrepreneurs’ recently launched company.
“No one’s afraid of the elliptical machine,” Laboissonniere said. “It’s one of the most important machines in gyms. Our workout is low impact, it works your core and it’s fun — that’s our mission.”
Over the last several years, Laboissonniere, a Greenwich resident, and her business partner Clair Mason have perfected the Elliptica brand and workout curriculum. The fellow fitness entrepreneurs met through a mutual client and decided to devise a new workout model that could rival popular brands such as Soulcycle, which features indoor cycling classes taught in high-energy environments.
Elliptica’s workout lasts 45 minutes and its format somewhat matches that of SoulCycle, Laboissonniere said, with simulated hill climbing as well as added arm workouts with dumbbells.
The exercise class features an energetic instructor and music, though it typically is kept to a smaller size than spin classes and gives attendees more room between one another, Laboissonniere said. Most importantly, she added, exercising on the elliptical requires less bending over and is less likely to cause backaches.
Independently, Laboissonniere and Mason have already carved themselves niches in the Fairfield County fitness scene. Laboissonniere moved to the region from Florida to open Pure Barre franchises five years ago, of which she now runs three in Darien, Fairfield and Westport, while Mason launched boutique gym Intensity in Norwalk.
Together, the owners crafted Elliptica, which they launched earlier this year in Fairfield and began hosting test classes in Greenwich in early December. Mason brought the machines and concept for the group elliptical workout class to the U.S. in 2013, according to her website, as Elliptica uses specialized machines to which she bought rights, Laboissonniere said.
Together, the pair created workouts unique to Elliptica and are hoping to foster a new fitness rage.
Their Greenwich studio adds to a spate of recent fitness offerings that have opened along the Post Road in Old Greenwich. Located on the second floor of 1345 E. Putnam Ave., in the business complex housing Boston Market, the 2,400-square-foot studio boasts 18 ellipticals and a staffed playroom for attendees’ children.
It’s next door to Catwalk Fitness, another patented-machinery-based workout, which opened in 2016, and across the road from the rebranded Old Greenwich Fitness Club. It’s flanked by The Edge Fitness Club and boutique boxing gym Belly and Body in addition to several yoga studios claiming locations nearby.
“Fitness feeds fitness, so we view it as a good thing that there’s a lot of options nearby,” Laboissonniere said. “We complement other options.”
In addition to her aspirations of opening scores of Ellipticas in upcoming years, Laboissonniere hopes to feed her “entrepreneurial itch,” by launched a children-based business in the area at some point.
Elliptica’s first Greenwich class will take place on Jan. 1 at 12:30 p.m. Interested attendees can register online or by emailing firstname.lastname@example.org. Until Jan. 1, exercisers can register to lock in a founding-member rate, which is $100 per month for unlimited classes.
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