Moms look to blogging to connect
Among mompreneuring and mothers venturing off to start their own businesses, there's yet another trend that's taken the mom world by storm, and that's mom blogging.
Jennifer James, who started mombloggersclub.com in 2007, currently has a network of more than 18,000 mom bloggers who can use her site to connect with one another.
"2007 is when the mom blogging community really grew tremendously," James said. "Before that it was a really small community, but then brands started recognizing that there was this kind of niche, and that's when people realized that either the community was going to disappear or there was going to be a huge infusion of brands and bloggers were going to be able to review a lot of products and be able to monetize their blogs, which is obviously the way it went."
Nicole Lyons, who runs Darien Dot Mom, started her blog in hopes of becoming one of those highly monetized blogs. What started out as a blog about Darien soon transformed into a blog about local moms in the area.Darien.
"I would consider it now much more to be a mom blog, but I can't say that I'm actively blogging at the moment. I'm back to work full-time," Lyons said, adding that she's sort of a "retired blogger."
Lyons and James both said that the business aspect of starting a blog for the purpose of monetizing it is very, very hard.
"You'll get those moms who make a lot of money, but for every one of those moms you'll probably have 200 who only make coffee money," James said.
Lyons agreed, saying that the mom blog making money idea is "definitely a lot of work, and it doesn't always make a lot."
James said some of the ways moms can make six figures with their blogs is through advertising, affiliating and search engine optimization, which is much more difficult than it sounds.
"In order for that to work though the moms have to have a high rate of traffic, or they have to be really good at search engine optimization and tagging. It's a highly specialized craft. But for those who can crack that nut it's really good," James said.
Another thing Lyons and James agreed on that the mom bloggers definitely seem to want to be a part of a community, which is why James started the mom bloggers club in the first place.
"There's never a shortage of other women who want to visit a mom blog and connect with other moms," Lyons said. "For any other kind of business your number one challenge is to generate traffic whereas, with a mom blog, I feel like traffic comes almost naturally."
Lyons is currently back to work full-time, so she has put Darien Dot Mom on hold for now.
"Darien Dot Mom's kind of like a placeholder for now. It will become more of a creative expression and not a business endeavor," Lyons said.
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