Darien gears up for annual sidewalk sale
DARIEN — Fans of Darien’s annual sidewalk sale can expect the event to be back and bigger than before, say organizers.
“We’re going to have a little bit more going on,” said Chamber of Commerce President and Executive Director, Susan Cator. “There’s still things going on throughout downtown Darien and in the Noroton Heights shopping center. The dates are different than last year, because of the Fourth of July weekend and also we wanted to not compete. We’re the first sidewalk sale of the season.”
The annual sale, this year on July 6, 7 and 8, is being held earlier than in years past, but will still have the same shops and events residents have come to enjoy, plus new additions.
New to this year’s sale include custard tastings from Shake Shack at the Chamber of Commerce tent, all three days of the sale, starting at noon. The burger restaurant came to town earlier this year.
NEAT, though a familiar installment in Darien, is another one of the businesses in town new to the sale.
A message from the Darien Chamber of Commerce
Do you have a collectible car you enjoy showing?
The Darien Chamber is looking for antique or collectible car owners to show their cars on Saturday, July 8 from 1 to 4 p.m. during Sidewalk Sales and Family Fun Days. (Set up begins at 12:15) We will have a “People’s Choice” Award with Ribbons.
To reserve your spot, email firstname.lastname@example.org or call 203-655-3600.
“We decided to get involved because we have this portable jockey box so we’re able to bring our products outside now,” said NEAT general manager Christina Carpanzano. “We thought the sidewalk sale is only a street away, so we figured instead of customers coming to us, we could go to where the customers will be.”
The Grove Street coffee shop will be serving their signature cold brewed iced latte, as well as a new nitro iced coffee.
“It looks like a Guinness,” said Carpanzano. “It’s served super cold, no ice with foam on top. It’s super trendy and fun right now.”
Other highlights include a Popsicle van, a collectible car show, a seven-piece swing band on Saturday during the car show, prize drawing with free tickets given each time you make a purchase and the return of cookie decorating at SoNo Baking Company.
For young visitors, a balloon artist will also be giving out free balloon art on Friday in front of First County Bank, who is also the title sponsor for the event. There will also be face paint and balloons by the Darien Depot teens on Saturday.
There will also be the return of familiar town vendors selling their goods on the sidewalks. Rosey Costello, owner of “Everything Is Rosey” said her store will be returning to the sidewalk sale for the seventh year with up to half-off their merchandise.
“We have a lot of resort wear and gifts and we try to top our sales every year,” she said. “A majority of sales we go straight to fifty because we get so much new merchandise.”
Costello said customers will also get a chance to shop sale prices as soon as Monday on the week of the sale. The Post Road business will also feature a door prize this year with free tickets for whoever goes inside.
Costello added the sale is also a chance for the store to rotate out older styles for new products that come in.
“Our merchants, they just don’t throw [products] into a bin,” Cator said. “Some other sidewalk sales throw into a bin what they couldn’t sell during the year. Our merchants bring in special merchandise just for sidewalk sales. It’s always a surprise what’s out and it isn’t just limited to Darien stores. We have some outside merchants that come in...Really, you’re finding the unique things you can’t get in other places.”
For more information on the sidewalk sale, visit www.darienctchamber.com.