Shop Small / Local businesses gear up for Small Business Saturday
DARIEN — Drive or walk down the Post Road in Darien and you’ll see very few national chain stores. Instead, the streets are lined with locally owned businesses. From small clothing stores to toy shops to restaurants, small, local businesses are part of what make Darien unique.
On Nov. 25, many of these Darien businesses are participating in “Shop Small Saturday.” This Saturday after Thanksgiving is traditionally reserved to celebrate and support small businesses in wake of all the holiday shopping that comes along with Black Friday.
According to Susan Cator, director of the Darien Chamber of Commerce, many of the small businesses in town are participating in Small Business Saturday with a range of sales, pending on the store.
“Shopping locally is a wonderful way to support the small businesses that make the town of Darien a unique place to live, do business and shop,” Cator said.
According to the United States Small Business Administration Office of Advocacy, there are 333,078 small businesses across Connecticut that makeup 97 percent of Connecticut businesses. Almost half of Connecticut employees are employed by small businesses.
Cator said Darien has a similar makeup with small businesses outnumbering national chains in town. Many small shops in town are having sales or promotions to draw shoppers in over the holiday weekend.
Rosey Costello, owner of Everything is Rosey, a clothing and accessories store on Post Road will be giving away a free keychain with every purchase on Saturday. She also said customers can look forward to new Christmas merchandise being available.
“I think it’s important to support local business. Otherwise, all the towns would just have big box stores,” she said. “It’s nice to have mom and pop shops where you can get different things and support the people who own the stores. A lot live in town. It’s nice to support the little people to keep everyone going.”
Over in Norwalk, the city is supporting Small Business Saturday by offering free two-hour street parking from 8 a.m. to 6 p.m.
Small Business Saturday was first observed in Nov. 27, 2010 by American Express.
The first event was sponsored by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street.