The feel of William Tong’s first television advertisment: apocalyptic, with loud, dramatic music.

The pitch: Connecticut is under threat, and Tong is the attorney general candidate who will save us. So head to the polls August 14th.

The ad, which will run on CNN, MSNBC and News 12 in Fairfield along with several Hartford stations, centers on Tong’s record as a Democratic state representative for Stamford and Darien for 12 years and his perspective as the son of Chinese immigrants.

“The NRA. The big banks. The right-wing hate machine. I’m William Tong and I beat them all,” Tong says in the 30-second ad.

That may sound extreme, but then Tong gets more specific.

“Together we passed the toughest gun laws, kept people in their homes during the foreclosure crisis and took on a system of mass incarceration,” Tong says.

Tong is referring to the General Assembly’s 2013 passage of what was then the nation’s toughest gun law after the Sandy Hook massace, including banning the sale of military-style, semiautomatic weapons and large ammunition magazines and requiring background checks on even private gun sales. This year, as co-chairman of the judiciary committee, Tong helped shepherd a new ban on so-called ghost guns, with no identifiable serial numbers.

He also helped write and pass Connecticut’s “Second Chance Society law,” eliminating mandatory minimum sentences for non-violent drug offenses, and a law establishing a tracking process in mediation during a home’s foreclosure to protect homeowners after 2008.

But many other lawmakers had a hand in the passage of these bills — including one of Tong’s Democratic challengers, state Sen. Paul Doyle, who chairs the judiciary committee with him.

Tong told Hearst Connecticut Media that his identity as an Asian American and the son of immigrants is what makes him “the right (candidate) for right now” and distinguishes him from Doyle and his other challenger former federal prosecutor Chris Mattei. Tong closes the ad selling this message.

“Now Donald Trump is attacking families like ours,” Tong tells the camera, climactic music roaring. “As your attorney general, I’ll beat him too.”

Tong’s campaign declined to say how much it spent on the media buy.